Scene 3: Develop a messianic sense of purpose

‘We’re here to put a dent in the universe.’ Steve Jobs

  • Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

The reality distortion field = the ability to convince anyone of practically anything

  • The charisma, a magnetism steeped in passion for one’s products
  • What really gets you is the way he talks – there’s something about the rhythm of his speech and the incredible enthusiasm he conveys for whatever it is he’s talking about that is just infectious.

Do what you love

  • You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
  • Jobs is a billionaire and an extraordinary communicator precisely because he followed his heart, his passion. The money, he most certainly knew, would come.

Finding your core purpose

  • Individuals are inspired by core values and a sense of purpose beyond just making money
  • Jobs was more motivated by creating great products than by calculating how much money he would make at building those products.  …  I never did it for the money.
  • Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
  • To achieve success, do what you find interesting.
  • Your heart knows where it wants to be.

The luckiest guys on the planet

  • Jobs credited Gates for making the world a better place because Gates’s goal wasn’t to be the richest guy in the cemetery.

(Great leaders) Rally people to a better future

Oprah shares Job’s secrets to success:

Follow your passion. Do what you love, and the money will follow. Most people don’t believe it, but it is true.

As a leader, you are never satisfied with the present, because in your head you can see a better future, and the friction between ‘what is’ and ‘what could be’ burns you, stirs you up, propels you forward. This is leadership.

  • Jobs was never motivated to build computers. Instead, he had a burning desire to create tools to unleash human potential.
    • An amazing journey

What computers and coffee have in common

Schultz (Starbuck)’s core vision was not to make a great cup of coffee. ..  Schultz would create an experience; a third place between work and home where people would feel comfortable gathering.

  • Design is a funny word. .. it’s really how it works.
  • Passionate

Think different

  • Dig deep to identify that which you are most passionate about. Once you do, share that enthusiasm with your listeners.

Director’s notes:

  • Dig deep to identify your true passion. Ask yourself, ‘What am I really selling?’ Here is a hint: It’s not the widget, but what the widget can do to improve the lives of your customers. What you’re selling is the dream of a better life. Once you identify your true passion, share it with gusto.
  • Develop a personal ‘passion statement’. In one sentence, tell your prospects why you are genuinely excited about working with them. Your passion statement will be remembered long after your company’s mission statement is forgotten.
  • If you want to be an inspiring speaker but you are not doing what you love, consider a change. After interviewing thousands of successful leaders, I can tell you that, while it’s possible to be financially successful in a job you hate, you will never be considered an inspiring communicator. Passion – a messianic zeal to make the world a better place – makes all the difference.

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