‘Today we are introducing three revolutionary products.’ Steve Jobs
- Road maps outlined in groups of three
- Presentation in three acts
- Product in three features
- Demo in three parts
- Video guideposts serve as road maps, helping listeners follow the story
Why Goldilocks didn’t encounter four bears – how the rule of three can improve your golf game
- Revealing the narrative in groups of three provides direction for the audience.
- It shows people where you’ve been and where you’re going
- The first transition was a ‘good move’; the second was ‘even bigger’; by extension, the third must be bigger still.
Apple’s three-legged stool – the USA today method:
- Intel’s centrino 2 chip:
- Battery life
- Wireless internet
Windows 7 – 3 highlights:
- Getting around
Jobs and Ballmer share a love of threes
The road map as an agenda
Applying the rule of three
- Create a list of all the key points you want your audience to know about your product, service, company, or initiative.
- Categorize the list until you are left with only three major message points. This group of three will provide the verbal road map for your pitch or presentation.
- Under each of your three key messages, add rhetorical devices to enhance the narrative. These could include some or all of the following: personal stories, facts, examples, analogies, metaphors, and third-party endorsements.