Intermission 1: Obey the ten-minute rule

  • Your audience checks out after ten minutes – from new research into cognitive functioning.
  • Steve Jobs does not give the brain time to get bored. In a thirty-minute period, his presentations include demonstrations, a second or even third speaker, and video clips. Jobs is well aware that even his gifts of persuasion are no match for a tired brain constantly seeking new stimuli.
  • Intermission between the acts
  • Obey the ten-minute rule and give your listeners’ brains a break

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