‘Jobs has turned his keynote speeches at Macworld into massive media events. They are marketing theatre, staged for the world’s press.’ Leander Kahney
Kawasaki method (for the demo)
- Simple – communicate no more than one or two key messages; get the audience tentalized not bewildered
- Sweet – hottest features and uniqueness; real functionality
- Swift – < 15 sec
- Substantial – how the product offers a solution to a real-world problem the audience is experiencing; how the product works
History-making demo – ‘we are going to make some history today’
- We want to reinvent the phone. I want to show you four things: the phone app, photos, calendar, and sms text messaging – the kind of things you would find on a typical phone – in a very untypical way. So, let’s go ahead and take a look.
Having fun with demos
Props galore for an Italian tv host
- Give your audience something to do
- Ask someone to share the stage
- Make use of your skills onstage
- Eg. Tabletennis compared to the internet http://montemagno.typepad.com
Focus on the one thing
- Contains numerous benefits and features, but highlight just one.
- Like movie trailer teasing with only the best parts.
Add pizzazz to online meetings
- Eg can create polls and receive instant feedback
- Can turn over mouse control to the audience to touch and feel the product
Element of surprise
The next-best thing to John Mayer
- Geared to the teenage market, demonstrated by two teens
Connect with three types of learners
- Visual learners
- Auditory learners
- Kinaesthetic learners
The CEO sidekick
- Build in a product demo during the planning phase of your presentation. Keep the demo short, sweet, and substantial. If you can introduce another person on your team to participate in the demonstration, do so.
- Commit to the demo. Comedians say a joke works only if you commit to it. In the same way, commit to your demo, especially if your product has any entertainment value at all. Have fun with it.
- Provide something for every type of learner in your audience: visual, auditory, and kinesthetic.