Scene 13: Reveal a “holy shit” moment

‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Maya Angelou

  • Slipped the computer out of the envelope, people thought, ‘holy shit. That’s thin’
  • The holy shit moment had been scripted to elicit an emotional response; the presentation as theatre

Raising a product launch to an art form

  • Let macintosh speak for itself was a brilliant technique to garner the most buzz and publicity.
  • Create a memorable moment that people would talk about for decades. A genuine showstopper.

One theme

  • The secret to creating a memorable moment s to identify the one thing – the one theme- that you want your audience to remember after leaving the room. Eg. The world’s thinnest notebook.

The mental post-it note

Dropping a welcome bombshell

Deliver memorable stories, even a personal story

  • I’ve been the interim CEO. .. I’m pleased to announce today that I’m dropping the ‘interim’ title.

Revolutionary product that changes everything

  • Steven spielberg’s once scene of Indiana Jones pulling a pistol to kill the swordsman
  • The opening scene of Jaws
  • E.T. asking to phone home
  • Create one moment that will define the experience.
  • One thing remained consistent of Jobs – his love of drama

Director’s notes:

  • Plan a ‘holy shit’ moment. It need not be a break-through announcement. Something as simple as telling a personal story, revealing some new and unexpected information, or delivering a demonstration that can help create a memorable moment for your audience. Movie directors such as Steven Spielberg look for those emotions that uplift people, make them laugh, or make them think. People crave beautiful, memorable moments. Build them into your presentation. The more unexpected, the better.
  • Script the moment. Build up to the big moment before laying it on your audience. Just as a great novel doesn’t give away the entire plot on the first page, the drama should build in your presentation. Did you see the movie The sixth sense, with Bruce Willis? The key scene was at the end of the movie – one twist that the majority of viewers didn’t see coming. Think about ways to add the element of surprise to your presentations. Create at least one memorable moment that will amaze your audience and have them talking well after your presentation is over.
  • Rehearse the big moment. Do not make the mistake of creating a memorable experience and having it bomb because you failed to practise. It must come off crisp, polished, and effortless. Make sure demos work and slides appear when they’re supposed to.

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