‘Everyone wants a MacBook Pro because they are so bitchin.’ Steve Jobs
- When demonstrations do not turn out as planned, Jobs reacted with a cool confidence.
- The audience sees a showman in complete control of his material.
- He smiles, has fun, explains to the audience what they should have seen, and move on
Don’t sweat the small stuff
- Acknowledges the problem, continues the presentation, summarizes the material, and enjoys himself
- It is pretty awesome when it works
- Nobody expects perfection except you. Your audience will forgive a blooper as long as you get back on your feet.
Now, that’s infotainment!
- Most communicators lose sight of the fact that their audiences want to be informed and entertained.
- He teaches something new and has fun doing it.
- Jobs always walks onstage with a broad smile, an easy laugh, and a joke or two
- A Steve Jobs presentation is passionate, exciting, informative, and, above all, fun.
- In many ways, it comes naturally, because it’s the way he has lived his life.
Richard the fun-hearted
- “I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.” Richard Branson
- Treat presentations as ‘infotainment’. Your audience wants to be educated and entertained. Have fun. It’ll show.
- Never apologize. You have little to gain from calling attention to a problem. If your presentation hits a glitch, acknowledge it, smile, and move on. If it was not obvious to anyone but you, do not call attention to it.
- Change your frame of reference. When something does not go exactly as planned, it did not ‘go wrong’ unless you allow it to derail the rest of your presentation. Keep the big picture in mind, have fun, and let the small stuff roll off your back.